I think Vancouver and Toronto are like talking apples and oranges. Vancouver is pea sized in comparison to the market of the Toronto Raptors. It would be unfair to compare their ticket sales vs. Vancouver, but we’re going to anyways.
There was a recent story about the Toronto Raptors reducing their ticket prices. The lower bowl tickets were dropping from 5 to 30% and uppers were dropping from 10 to 15%. Is this an indicator that the NBA in Canada is a tough sell? Not really.
Toronto has been pretty darn successful in terms of selling out. The recent drop to 17th in the league has something to do with the teams performance. The reality is that tickets sales slow down when a team isn’t winning. Three years out of the playoffs in a row will hit any NBA franchise at the turnstile. I don’t think that the drop in ticket prices in Toronto is an indication of waning Canadian support of the NBA.